[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amoresperros.cz\/nezalezi-jen-na-reklame-a-na-prvnim-dojmu-ale-i-na-tom-co-prijde-po-nich\/#Article","mainEntityOfPage":"https:\/\/www.amoresperros.cz\/nezalezi-jen-na-reklame-a-na-prvnim-dojmu-ale-i-na-tom-co-prijde-po-nich\/","headline":"Nez\u00e1le\u017e\u00ed jen na reklam\u011b a na prvn\u00edm dojmu, ale i na tom, co p\u0159ijde po nich","name":"Nez\u00e1le\u017e\u00ed jen na reklam\u011b a na prvn\u00edm dojmu, ale i na tom, co p\u0159ijde po nich","description":"V\u0161ichni se sna\u017e\u00edme db\u00e1t na to, jak vypad\u00e1me a jak p\u016fsob\u00edme na sv\u00e9 okol\u00ed. P\u0159irozen\u011b n\u00e1m toti\u017e z\u00e1le\u017e\u00ed na tom, jak\u00e9 m\u00edn\u011bn\u00ed o n\u00e1s maj\u00ed <a class=\"mh-excerpt-more\" href=\"https:\/\/www.amoresperros.cz\/nezalezi-jen-na-reklame-a-na-prvnim-dojmu-ale-i-na-tom-co-prijde-po-nich\/\" title=\"Nez\u00e1le\u017e\u00ed jen na reklam\u011b a na prvn\u00edm dojmu, ale i na tom, co p\u0159ijde po nich\">[...]<\/a>","datePublished":"2017-08-16","dateModified":"2023-09-27","author":{"@type":"Person","@id":"https:\/\/www.amoresperros.cz\/author\/#Person","name":"amoresperros.cz\n","url":"https:\/\/www.amoresperros.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amoresperros.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amoresperros.cz\/wp-content\/uploads\/img_a297276_w1888_t1507807574.jpg","url":"https:\/\/www.amoresperros.cz\/wp-content\/uploads\/img_a297276_w1888_t1507807574.jpg","height":0,"width":0},"url":"https:\/\/www.amoresperros.cz\/nezalezi-jen-na-reklame-a-na-prvnim-dojmu-ale-i-na-tom-co-prijde-po-nich\/","about":["Zbo\u017e\u00ed"],"wordCount":395,"articleBody":"          V\u0161ichni se sna\u017e\u00edme db\u00e1t na to, jak vypad\u00e1me a jak p\u016fsob\u00edme na sv\u00e9 okol\u00ed. P\u0159irozen\u011b n\u00e1m toti\u017e z\u00e1le\u017e\u00ed na tom, jak\u00e9 m\u00edn\u011bn\u00ed o n\u00e1s maj\u00ed ostatn\u00ed lid\u00e9. T\u00edm sp\u00ed\u0161e, pokud podnik\u00e1me a ostatn\u00ed lid\u00e9 jsou na\u0161imi potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, a tedy i zdrojem na\u0161\u00ed ob\u017eivy. V tom p\u0159\u00edpad\u011b se nejen sna\u017e\u00edme dob\u0159e vypadat a chovat se tak, abychom  http:\/\/neviditelnypes.lidovky.cz\/uvaha-abychom-umeli-vice-nez-internet-d8f-\/p_spolecnost.aspx%3Fc%3DA170329_204200_p_spolecnost_wagsv\u00fdm jedn\u00e1n\u00edm oslovovali sv\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, ale tak\u00e9 n\u00e1m jde o to, aby na n\u011b stejn\u011b p\u016fsobilo i na\u0161e podnik\u00e1n\u00ed a na\u0161e zbo\u017e\u00ed. Zkr\u00e1tka by m\u011blo b\u00fdt takov\u00e9, aby oslovilo z\u00e1kazn\u00edka, aby se v n\u011bm shl\u00e9dnul a \u0159ekl si, \u017ee to je slu\u017eba anebo zbo\u017e\u00ed, kter\u00e9 je mu bl\u00edzk\u00e9, a tud\u00ed\u017e se mu l\u00edb\u00ed a chce je vlastnit. O nic jin\u00e9ho zde vlastn\u011b nejde. Na t\u00e9to existenci\u00e1ln\u00ed pot\u0159eb\u011b obchodn\u00edk\u016f stoj\u00ed jejich obchody \u2013 a nez\u00e1le\u017e\u00ed na tom, zda jsou majitel\u00e9 extrovertn\u00ed \u010di introvertn\u00ed typy lid\u00ed, z\u00e1le\u017e\u00ed jen na tom, aby na sv\u00e9 z\u00e1kazn\u00edky ud\u011blali ten nejlep\u0161\u00ed dojem, a to adekv\u00e1tn\u00edm zp\u016fsobem, proto\u017ee je jasn\u00e9, \u017ee z\u00e1kazn\u00edci obchodu s kosmetikou pro d\u011bti a z\u00e1kazn\u00edci tetovac\u00edho studia se budou pravd\u011bpodobn\u011b pom\u011brn\u011b li\u0161it. A tuto odli\u0161nost je t\u0159eba postihnout. Na n\u00ed toti\u017e stoj\u00ed cel\u00e1 podstata reklamy \u2013 d\u00e1t z\u00e1kazn\u00edkovi najevo, \u017ee toto zbo\u017e\u00ed a tato slu\u017eba je to prav\u00e9, co ho oslovuje, co v \u017eivot\u011b hled\u00e1 a co mus\u00ed m\u00edt. Nicm\u00e9n\u011b dobr\u00fd dojem m\u016f\u017eeme jako podnikatel\u00e9 d\u011blat nejenom skrze reklamu. Mnoho lid\u00ed vybran\u00fd obchod oslov\u00ed nap\u0159\u00edklad i t\u00edm, jak\u00fd je jeho z\u00e1kaznick\u00fd servis, jak\u00fd je jeho p\u0159\u00edstup k lidem, kte\u0159\u00ed jej nav\u0161t\u00edv\u00ed a jak\u00e1 je kvalita jeho zbo\u017e\u00ed. A to zahrnuje dal\u0161\u00ed \u0161irokou paletu mo\u017enost\u00ed, co sm\u011brem k z\u00e1kazn\u00edk\u016fm zlep\u0161it od roho\u017eky pod dve\u0159mi prodejny a\u017e po s\u00e1\u010dky se samolep\u00edc\u00ed klopou, kter\u00e9 chr\u00e1n\u00ed odes\u00edlan\u00e9 zbo\u017e\u00ed. Na m\u00edst\u011b tedy je nic nepodcenit.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nez\u00e1le\u017e\u00ed jen na reklam\u011b a na prvn\u00edm dojmu, ale i na tom, co p\u0159ijde po nich","item":"https:\/\/www.amoresperros.cz\/nezalezi-jen-na-reklame-a-na-prvnim-dojmu-ale-i-na-tom-co-prijde-po-nich\/#breadcrumbitem"}]}]